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When Opt-In Isn’t Enough: The Fine Line Between Outreach and Overreach in Affiliate and MLM Marketing Is Local City Places pushing the boundaries? In the world of digital marketing, permission is powerful. Opt-in lists — those built from individuals who have willingly shared their contact information — form the backbone of ethical outreach campaigns. However, just because someone agrees to receive messages doesn’t give marketers free rein to inundate them with constant pitches or exaggerated promises. There is a critical distinction between informed consent and exploitative marketing, especially in spaces like multi-level marketing (MLM) or high-pressure affiliate programs. One recurring example of this overreach is the use of repetitive, emotionally charged recruitment messages sent multiple times per week. These pitches often promise easy, recurring income, highlight low effort for high return, and use urgency or FOMO tactics to push recipients […]